For some, “Oud” is a tradition. Something that has existed in their culture, and therefore just a mundane part of life.
For others, it a fragrance genre – and a badly misinterpreted one, at that. We have petro-aroma-chemical companies to thank for that. *cough* Givaudan Black Agar *cough*
Few go beyond those two, to step into the world of high-end hand-crafted oud and enjoy the olfactory adventures they unlock.
But there’s an Oud Experience far, far, far beyond all of these.