In an earlier blog post, I wrote a bit on the various types of oud oils offered by Agar Aura as categorized under what I call “Generations”.
If you have spent enough time with Gen3 oils, one thing you will realize is that your appreciation and even perception of them differs greatly between when you first sniffed it versus 2-3 weeks (and for certain extremely sesquiterpene-rich oils, months) later. So much so, that it will almost seem as if it is a different oil altogether.
For some, “Oud” is a tradition. Something that has existed in their culture, and therefore just a mundane part of life.
For others, it a fragrance genre – and a badly misinterpreted one, at that. We have petro-aroma-chemical companies to thank for that. *cough* Givaudan Black Agar *cough*
Few go beyond those two, to step into the world of high-end hand-crafted oud and enjoy the olfactory adventures they unlock.
But there’s an Oud Experience far, far, far beyond all of these.
Cambodia and I have history.
Many of you already know that although I reside in Malaysia, all my staff (up until recently) were Khmer thoroughbreds. From hunters to carvers (and let’s not forget Ahmad and Yusof, both Khmer Malaysians), I’ve always felt a certain affinity towards Cambodia, her people, and of course her agarwood. Its the oud country I’ve frequented the most, as my used up old passport and current passport will attest to.
As many of you may already know, I’m a rather overzealous preacher of dabbing oud instead of rubbing. Its always just ‘made sense’ to me… why would I want to rub it in, rendering it little more than a scented moisturizer?
If you read through the previous blog post, then you already know Agar Aura is in the agarwood hunting business no more. So what lies ahead for Agar Aura, for me?