Malaysian Oudventure II
I have been getting a lot of requests from many of you, asking to share some details from my recent trip to the East. Continue reading
I have been getting a lot of requests from many of you, asking to share some details from my recent trip to the East. Continue reading
Over the years, AgarAura has offered oud oils from different regions – from as far east as Papua and Maluku islands, and as far west as Meghalaya and Sylhet.
But one country whose oud I have long yearned to offer is Malaysia. Not the Malaysian regions of Borneo island, but rather peninsular Malaysia. Continue reading
In Neriko and Bushi No Kaori, you got to experience two very different, and among the most ancient genres in the Japanese incense tradition.
Unlike Neriko’s flamboyant sweet creamy-woodiness and Bushi No Kaori’s serious and sombre character, Soryo No Kaori Continue reading
Clean. Pristine. Scrumptious.
You’d think I’m talking about a Borneo oud. Far from it.
From a land which has given us some of the most pungent, fecal and animalic ouds, Royal Assam is the very definition of an anomaly.
Get a bottle each of Amai Jinkoh and Koten Jinkoh, and use the coupon code CAMBOCOMBO to get $40 off!
With our Kemenyan sold out and no other Indonesian oil in the AgarAura catalog for some weeks, I’m sure many of you guessed I would be releasing a new Borneo oud oil soon.
To date, I have released 5 main ‘genres’ of Borneo oud oils. There were the jungly and earthy types (Borneo Jewel, Borneo Symphony), fruity (Jiwa Borneo, Oud Malinau), utterly woody (Borneo Hutan), dark (Borneo Noir), and resinous (East Kalimantan LTD, Kemenyan).
Continue reading
Guys, its been an amazing 3 years!
When I first launched AgarAura, I had no idea it was going to turn out to become what it is today. It started out as a hobby but to me its so much more than that now.
I’ve always been the artsy type. Having won first place at a national art competition at the age of 13, teaching myself classical Indian, Arabian and Persian musical structures, and my wedding gift to my wife being an oil painting I made… I was often posed the question what I was doing working at an accounting firm (PwC).
Having grown up in Saudi Arabia, I still remember clearly how my feet would just slow their pace when I passed an oud shop. It was as though the sizzling frankincense and bubbling oud chips were beckoning me.
Sure I loved staring at clouds, mountains and trees, trying to figure out how best to capture what I saw on canvas, but it was always perfumery that I found to be the most alluring.
AgarAura started out by offering only oud oils, and occasionally oud chips. Soon, I started designing my own distillations in an effort to create customized oud scents.
One day, I decided to make an oud-rose blend for my fiance. People who smelled my first oud-rose blend loved it so much that I decided to create a very unique blend and see how it fared with my customers. It was none other than Mukhallat Al-Naqi. I wanted to make it something very unique, and different from all other mukhallats/attars/perfumes/colognes. It was met with SO much appreciation that I ended up creating an entirely new line of products – oud-based blends. Exotic, friendly, and yet utterly different from anything people would have smelled before.
AgarAura became an outlet for my artistic side.
Accounting is drier than the Sahara. And married life sure doesn’t leave me much spare time for painting or other artsy activities. I quickly realized that designing my own custom distillations for oud oils and creating mukhallats proved to be the perfect way to satisfy my artistic urges.
But more than anything, AgarAura became my venue for meeting wonderful people around the world. More than just ‘customers’, I can proudly say that I now have friends in no less than 5 continents. I want to thank each and every one of you for not just your business, but for your friendship.
You’ll notice that there aren’t a lot of products in my catalog right now – in the past 6 months I have sold out of oils that I thought would have lasted a year in as little as a month.
So what’s in AgarAura’s pipelines? From what may be just about the most unusual Indian oud, the most pristine and delicate Borneo wild-agarwood extraction, oud oils from a country whose ouds I’ve never carried before, to more high quality oud-based blends, I look forward to releasing some very special products for your olfactory delight.
And as usual, I love to hear from you what you want. This past year I really tried to cater to customers’ requests, and not only were sales fantastic but the products were received with unprecedented love and appreciation.
I would like to encourage all of you to continue to share your suggestions with me. : )
Once again – thank you for your business. And thank you for your friendship!
I’m very excited to be releasing 3 new products today: Cuir Chypre, Neriko, and Bushi No Kaori. All three of them are a celebration and revival of 3 classic scents.
When people think of Indian oud, they immedietely think of Assam. Most Indian oud oils, including most of our previous offerings, have been distilled from agarwood from the province of Assam in India.
We are excited to introduce Sultan Al-Hind, our first oud oil from the province of Meghalaya – Sanskrit for ‘abode of clouds’. The combination of high altitude and being the wettest place on earth makes Meghalaya just about the most ideal place for agarwood trees to grow.
High-end Japanese incenses were, for me, love at first sniff. Nippon Koh and Idaina Dento were two AgarAura blends that were inspired by this tradition, and their immense popularity showed me that I wasn’t alone in my admiration for the Japanese incense heritage.